The Kerala government has asked the state cinema board to create black and red frame with black background.
The government is seeking the opinion of film industry associations for the new frames and the cinema board has been asked to submit the information to the government by April 1.
This will make the cinema more attractive to cinema goers, as it will be made of black, not white.
In addition, the film industry association has been instructed to prepare the film for distribution in theatres, and the Kerala Government will decide on the content and format of the film.
The government has also sought the input of film actors and producers, among others, to make black frame.
“The black frame is required to bring a change in the image of the cinema and help the cinema attract more viewers.
The cinema is supposed to be the gateway to the world of entertainment and we should be bringing more people to the cinema, so we need a black frame,” said Vijaykumar Rajendran, president of the Kerala Film Council, which is the chief body for the film sector.
The ministry of culture and film has been working with the Kerala Cinema Owners Association, the state association for cinema operators, to promote the black and green frame.
“There are a lot of film stars who come from different parts of the country and we have to work with them, and that’s what we’re doing,” said Rajendrana.
“If you look at the movie theatre business, it’s a multi-billion-dollar industry.
If you go back to the 1920s, people used to go to theatres to see the old movies, and it’s still a great business.
It is a shame that we can’t give a film audience a cinema that looks like the world has come to Kerala.”
Kerala is among the top five states in the country for black and blue cinema.
The state has three cinema halls that have black frames, the largest being Chambal Cinemas in Kozhikode.
In 2015, the Kerala film board had approved the installation of a black-and-white cinema for cinema audiences.
Kerala’s cinema operators say they are keen to introduce the new black- and-red frames.
“We want to make cinema a world-class venue, and we hope that we will get the support of the industry associations to make this happen,” said Chambala Cinemas president Ramesh.
“But for now, we are trying to make it happen, but the process will take a while.”